Nonso Innocent Onuzulike, popularly known as Onowu Ugonabu, is well renowned for his various accomplishments in Igbo highlife music production.

The “Egwu Ekpili” Prime Minister has changed his name to Prime M and established his record label Prime Empire since he does not want to take it easy after his historic successes in that field.

Not only to project himself, but also to use art as a means of preserving and advancing Igbo culture.