1989 saw the birth of Olamide Adedeji in Bariga, Lagos State. He made the decision to pursue a career in music in 2000, and he launched it ten years later by signing with Coded Tunes and releasing the track “Eni Duro” in 2010. Olamide performed the song at the 2010 Hip Hop World Awards, which were eventually renamed the Headies.